About us
We turn the noria, together.
Naaora is Arabic for noria: the water wheel that lifts water from the river to pour it into the fields. That is how we see commerce: we turn it for ourselves, for the sellers, and everyone wins.
A metaphor for life
A noria never stops. Each turn lifts a little water, and every drop feeds everything that grows around it. A store that sells supports its seller, its customers and the platform: when the wheel turns, everyone moves forward.
Our story
- The beginning
A platform for merchants
The partners start the project that would become Naaora: giving every merchant an online store, simply.
- Benalmádena (Málaga)
A team in Spain
Avatechtools S.L. runs Naaora from the Costa del Sol, with support in French, Spanish and Arabic.
- Today
4,000+ stores
Merchants build, sell and get paid with Naaora, online and in store.
The co-founders
The people who keep the noria turning.
Soufian Belahrache
CEO & co-founder · Java and Spring architect
First lines of code on 12 October 2020
Naaora was his idea. A versatile profile and our technical expert: he laid the platform’s software infrastructure and wrote its first multi-store back end. He leads the cloud architecture.
Java J2EE and Spring software architect, senior microservices expert at Minsait, telecommunications engineer trained at the University of Málaga.
Soufian Belahrache on LinkedIn — opens in a new tabNizar Errais Mansour
Co-founder · Director of operations
Joined the team on 26 December 2020
He joined Soufian shortly after the start and built the first version of the back office. A versatile profile, from Angular development to QA, he now organises the sprints, the tasks and the go-to-market.
Functional analyst and developer at Aleanova Software since 2014, trained at the University of Málaga.
Nizar Errais Mansour on LinkedIn — opens in a new tab
Naoufal El Gafa
Co-founder · AWS cloud architect
Joined the team on 31 May 2021
A versatile profile: he first built the front end and the store templates, now also works on the back end and the back office, and took part in designing the platform’s AWS architecture. He leads the go-to-market strategy in France.
Partner through his company GAFA Cloud.
Naoufal El Gafa on LinkedIn — opens in a new tab
Our values
The principles that guide every decision and every line of code we write.
Transparency
€0 subscription and fees shown upfront: you only pay when you sell, and you always know how much.
Simplicity
Store, POS, products, orders and AI in one dashboard. No coding needed to sell.
Close to you
A platform in English, French, Spanish and Arabic, with support that answers you in French, Spanish or Arabic.